R E D E S I G N
Y O U R E X I S T I N G W E B S I T
There are many reasons for redesigning your website. Just a few of the
reasons are listed below. If you feel that it's time to redesign
your website, please click here.
Websites becomes outdated
Just like hairstyles, websites date. What was all the rage a couple of
years ago is now seen as passť. If your site is looking a little old,
tired and sporting a beehive, it's probably time for a makeover!
Stay ahead of your competition
The web makes it easy for people to find information about your company
and services at the click of a button. The down side is that this holds
true for your competitors as well. It's important for your website to
make an impact and stay ahead. Your website needs to out-do your
competition or you'll face losing valuable clients. Spend a bit of time
looking at your competition; analyzing competitor's sites is one of the
most important parts of the redesign process. How does your website
compare to theirs? If they are 'better' than yours it's definitely time
for a redesign. It's much better to be leading the pack than following.
current website design does not reflect your brand or the aspirations of your
When people visit your site, they see it as a reflection of your
company. If your site looks professional and is full of helpful content
they will see you as professional and helpful. If your site is sending
the wrong messages, it's time to get your website redesigned.
Your site does not reflect where you're heading, yet where you've been
If your site is more than a couple of years old the chances are it's
more a reflection of where you've been than where you're heading.
Redesigning your site not only gives you the chance to align it with
your current message, it also gives you the opportunity to think about
where you're heading and to plan for the future. It allows you to sit
down and really work out a strategy, learn about your clients, your
competition, and set new business goals and success criteria.
You want to update the content yourself, to keep your site fresh
One of the best things about using the internet rather than traditional
channels is the ability it gives to respond to market changes, new
business opportunities or customer requirements. You don't have to wait
until your current brochure run is used up before you make changes; you
can simply update your site whenever you want.
Fresh website content is an extremely important factor in encouraging
people to revisit your site and can help give you the edge over your
competition. Approximately 60% of our clients have taken advantage of
our ability to build sites and provide simple instruction for them to
update their website's in-house.
Attract more visitors
A site redesign can help you attract more visitors in a number of ways.
Building search engine 'find-ability' into a new site is much more
effective than trying to increase your find-ability once a site has been
built. Your site also needs to offer visitors useful information that
helps them achieve their goals.
If your visitors' goals - and your business objectives - are not the
focus of your website, it's time to think about a redesign.
Increase your turnover, get prospects to convert, shoppers to buy
It's amazing to think how many websites still get built without any
goals or success criteria being set. The first step is to set some goals
and success criteria for your site. What exactly are you trying to
achieve and how will you know how when you've achieved it? Who are your
users, what do you want them to do and what do they want to do?
With firm goals and an understanding of your visitors you can make
informed decisions on how the site should look, work and sound. Does the
site design back up your goals? Does the navigation encourage people to
click on the section you want them to click on? How about the content -
does it have the right tone? Does it encourage people to buy that
product, register for that newsletter, read that article?
Make the site easier to use, help clients find what they (and you) want.
A site redesign will enable you to listen to your users, find out what
helps them (and what frustrates them) and build a site that is easier to
use and thus more effective.
A great marketing and PR opportunity
Having a site redesign is a great opportunity to contact your existing
customers, potential customers and the press. It gives you an excuse to
contact them and let them know what you're doing, what's new and that
you're keeping things up-to-date.
Simply put, a site redesign can be a great marketing and PR tool for